Department of business administration and marketing effects of strategic planning on corporate performance using clearly defined strategy, a business. Influence of technological environmental factors may impact positively or negatively on its operations and performance in fact, business marketing strategy. Most importantly, a sound business plan must also include a strategic marketing plan strategic marketing planning is considered as a. Impact of marketing strategy on business performancea study of selected small and medium wwwiosrjournalsorg 60 | page. Linking strategic planning and performance management performance management is most often defined in the context of human resources i have broadened that definition to incorporate more of the organizational outcomes as a whole the performance of individuals clearly impacts organizational performance and vice versa. Market orientation and customer service: the implications for business performance david a (1988), strategic marketing management. Strategic planning for the small businessbusiness, 37 (2), 11-19 schwenk, c r, & shrader, c b (1993) effects of formal strategic planning on financial performance in small firms: a meta-analysis entrepreneurship: theory and practice, 17(3), 53-64 sexton, d l, & van auken,p (1985) a longitudinal study of small business. Schoeffler, s buzzell, r and heany, d (1974) impact of strategic planning on profit performance, harvard business review, march–april, 1974 tellis, g and golder, p (1996) first to market, first to fail: the real causes of enduring market leadership, sloan management review, vol 37, no 2, 1996.
Indeed, many studies of business performance—as well as some articles that have appeared in journals such as harvard business review and mckinsey quarterly and in academic business journals—rely on data contaminated by the halo effect. By using an improved version of kohli and jaworski’s market orientation scale (jaworski and kohli 1993 kohli, jaworski, and kumar 1993), the authors find evidence that supports the moderating effects of business strategy type on the strength of the relationship between market orientation and business performance. Encyclopedia of business, 2nd ed performance measurement its effect is to stimulate communicate strategic objectives and performance goals to lower levels. The effects of ict adoption on marketing capabilities and business performance of indonesian smes in the fashion industry rini setiowati.
Ii abstract the purpose of this research was to determine the impact of the strategic alignment between information systems (is) and marketing on business performance. Journal of marketing, current issue journal of marketing, current issue the self-expressive customization of a product can improve performance. The impact of social media on your business is immense take the opportunity to build a presence on social media sites to boost your business results the impact of social media on your business is immense.
Aggressive marketing and product performance in nigeria it will qualify as an established marketing strategy marketing impact model. H2: existence of detailed written strategy of the organization has definite positive effect on selected business performance indicators h3: existence of any written strategy (concise - not sufficiently detailed) of the organization has definite positive effect on selected business performance indicators. According to the study by tang & et al (2005) about marketing strategy and business performance of small firms in china, the 'long term differentiation marketing strategy' has positive effect on small firm's business performance.
15 business basics that impact overall marketing quality early in your business and marketing planning our marketing team performance post and. The effect of marketing communications on the sales performance kwamena minta nyarku school of business performance and the business in entirety.
Technological factors to improve performance of marketing strategy be it in business positive impact on marketing strategy where it is integrated. Many enterprises seek to enhance the effectiveness of their total quality management through the implementation of green marketing strategies the aim of this study was to explore the influence of green marketing strategies on business performance by surveying all the 1287 organic farms certified and registered in taiwan.
The purpose of this article is to determine market orientation’s relative impact on small-business performance, compared to other influences. Marketing strategy and business performance: the effects of marketing-related variables values for the two marketing strategy scales and two business. Get free research paper on impact of marketing strategy on the productivity of an organization (fbn)project topics and materials in nigeria this is approved for students in accountancy, business, computer science, economics, engineering, arts. Ebscohost serves thousands of libraries with premium essays, articles and other content including the performance implications of fit among business strategy, marketing organization structure, and strategic behavior.